Big. Ugly. Fish.
Collect Carp. Protect the Planet.

Big Ugly Fish are a school of 10,000 Collectable Carp, programmatically generated from 100+ pieces of hand-created artwork.

Rarity and Special Attributes are computed programmatically at the time of creation and automatically stamped onto each collectible card.

Proceeds go to Environmental Protection through donations to multiple Charities and Non-Profits.

Owners of Big Ugly Fish nominate Charities and determine where donations are distributed.

Collectible cards Animated fish
Carp Coloring

Big Ugly Fish are assembled from 3 main body parts, each of which is assigned one of 6 random colors. It's like pulling the lever on a slot machine to determine the colors for each Mouth, Body and Fins.

Slot machine with SPECIAL, RARE, and ENDANGERED rarity tiers
Eyewear

Big Ugly Fish are randomly given 1 of 18 different sets of eyes. Here is a glimpse at a few of them...

Accessories

Big Ugly Fish are randomly assigned 2 of 23 different accessories. Here are some of the possibilities...

Hats

Big Ugly Fish are randomly fitted with 1 of 23 different headwear options. Here is a look at some of the options...

Villains & Heroes

Those random combinations spawned some fish that looked a bit evil! Others looked heroic and some, quite sophisticated!

So, we asked the algorithm to score each newly spawned fish based on their accessories and appearance.

Heroic

  • +1
  • +2
  • +2
  • +2
  • +1
  • +2
...and more!

Villainous

  • +2
  • +1
  • +2
  • +2
  • +1
  • +2
...and more!

Sophisticated

  • +2
  • +2
  • +2
  • +1
  • +1
  • -1
...and more!
Protect the Planet.

Proceeds go to Environmental Protection through donations to multiple Charities and Non-Profits.

Owners of Big Ugly Fish nominate Charities and determine where donations are distributed.

The steps are easy...

1. Purchase a Big Ugly Fish.

2. Receive a link to make your selection.

While the Big Ugly Fish Community determines where contributions are made (and we have no direct partnership with these), here are some organizations you might consider:

Defenders of Wildlife Wildlife Conservation Society WWF Greenpeace Oceana
Roadmap
2nd Generation
Additional
Accessories
Additional
Specialties
Sidekicks
3rd Generation
Additional
Species
Friends of
Big Ugly Fish
4th Generation
Breed
Your Fish
The Team
Jeff

Jeff

The Artist

Scott

Scott

The Developer

Is This You?

Is This You?

The Community Manager